Category Archives: seo

Using a logo in the header: Best WordPress practices

Using a logo in the header: Best WordPress practices

Though a logo is pretty standard identification for most businesses (what would a MacBook be without the apple insignia? A white box?) by default WordPress uses the site title and description to identify your site. Some themes will have the option to replace those with a logo but, if not, how do you do that?…Continue Reading

Which is better—a website or word-of-mouth?

Which is better—a website or word-of-mouth?

The old adage says that the best marketing is word of mouth. And that is the truth isn’t it? We are much more likely to believe a coworker, friend, or family member over a paid marketing message. Know a good doctor? Any decent vegetarian restaurants around here? What movie should I see? We have been…Continue Reading

5 steps to improving SEO for the small business website

5 steps to improving SEO for the small business website

Professional SEO services are expensive and out of the league for most small business websites.  They make the most sense for large websites with lots of traffic where, say, a 1.5% increase in traffic could make a big difference. But there are some basics of SEO that every website owner should know. I asked my Cowork…Continue Reading

Creating keyword-rich content

Creating content that is keyword-centric is not about using a trick that will improve your search engine standings but about thinking with a new perspective. Instead of writing about what you think others should know about you,  focus on what your target audience needs and what they are looking for. I gave background on using…Continue Reading

Selecting Keywords for Dummies 101

Selecting Keywords for Dummies 101

The more I work at website design, I more I am reminded that the look of a site is always secondary to its content. Since every visitor to your site comes by choice—either through a web search, clicking on a link, or typing your URL directly into the browser—they come for a reason. And the…Continue Reading

SEO without keywords

Clients often ask how to go about getting more traffic to their site. They think there is a magic bullet that will sudden put their site on the first page of a Google search. There are many services out there that offer search engine optimization (SEO). They will do an in-depth search on the keywords…Continue Reading