Category Archives: business

Which is better—a website or word-of-mouth?

Which is better—a website or word-of-mouth?

The old adage says that the best marketing is word of mouth. And that is the truth isn’t it? We are much more likely to believe a coworker, friend, or family member over a paid marketing message. Know a good doctor? Any decent vegetarian restaurants around here? What movie should I see? We have been…Continue Reading

How much does a basic website cost?

How much does a basic website cost?

It’s a question that a person who designs and builds websites for a living is bound to get from time to time. Maybe you meet someone at a party or networking event. They are thinking of going out for business on their own or feel their own website is long overdue for an overhaul. And…Continue Reading

An introduction to Content Marketing

An introduction to Content Marketing

What is content marketing? It is not so much a new marketing technique but a different way of using your website and discovering its potential. The default approach to a website is to see it as an extension of  existing marketing. Sort of like a company brochure or product catalog on steroids. There is benefit…Continue Reading

A first visit to BNI: my impressions

A first visit to BNI: my impressions

Like most independent consultants, finding new clients, and finding the time to market my services, is always at the top of my mind. Having just moved to a new city,  I was looking for a way to get the word out  that I was in business.Word of mouth is always the most effective but what could…Continue Reading

5 steps to improving SEO for the small business website

5 steps to improving SEO for the small business website

Professional SEO services are expensive and out of the league for most small business websites.  They make the most sense for large websites with lots of traffic where, say, a 1.5% increase in traffic could make a big difference. But there are some basics of SEO that every website owner should know. I asked my Cowork…Continue Reading

Selecting Keywords for Dummies 101

Selecting Keywords for Dummies 101

The more I work at website design, I more I am reminded that the look of a site is always secondary to its content. Since every visitor to your site comes by choice—either through a web search, clicking on a link, or typing your URL directly into the browser—they come for a reason. And the…Continue Reading

Ten tips on writing a blog

Ten tips on writing a blog

Though I am a website designer by trade, I am also manage my own website and like many have considered starting a blog. There are several reasons I wanted a blog. For one, it is a straightforward way to add new content to my site. Most of my site is by nature relatively static—a description…Continue Reading