The WordPress Advantage

The WordPress Advantage

I started using WordPress over seven years ago and now use it to build all of my websites. If you aren’t familiar with WordPress, here is a little background. WordPress was created in 2001 primarily as a blogging tool but it soon developed into the most robust content management system available today. Over 72 million websites use WordPress—more…Continue Reading

Association website with event registration

PROJECT: With over 1,600 members, the ASIS International New York City Chapter (ASIS-NYC) represents the entire spectrum of security professionals.But its website, which hadn’t change effectively since 2006, did not accurately reflect its important role in the security industry. I redesigned the site to be a more interactive and engaging resource for its members, and to…Continue Reading

Which is better—a website or word-of-mouth?

Which is better—a website or word-of-mouth?

The old adage says that the best marketing is word of mouth. And that is the truth isn’t it? We are much more likely to believe a coworker, friend, or family member over a paid marketing message. Know a good doctor? Any decent vegetarian restaurants around here? What movie should I see? We have been…Continue Reading

How much does a basic website cost?

How much does a basic website cost?

It’s a question that a person who designs and builds websites for a living is bound to get from time to time. Maybe you meet someone at a party or networking event. They are thinking of going out for business on their own or feel their own website is long overdue for an overhaul. And…Continue Reading

An introduction to Content Marketing

An introduction to Content Marketing

What is content marketing? It is not so much a new marketing technique but a different way of using your website and discovering its potential. The default approach to a website is to see it as an extension of  existing marketing. Sort of like a company brochure or product catalog on steroids. There is benefit…Continue Reading

Give your website a quick design critique

Give your website a quick design critique

If you feel your website needs improvement but don’t know how to get started, here is an easy way to get the ideas flowing. Often the search for fresh ideas  starts with looking through web design blogs for the hottest trends that you could use (or steal). But the best plan might be  to look…Continue Reading